Apple India iPhone Shipments Grow over 55% in Jan-Feb 2022
Riding on potent demand for iPhone 11 and other models, Apple tree logged a massive over 55 per cent growth in iPhone shipments for the Republic of india market in January and February this year compared to the same flow in 2019, a new report said on Friday.
At that place was no affect on supply issues attributable to of new coronavirus in the showtime ii months on Apple shipment in India and industry experts are withal assessing the total bear upon.
"Apple iPhone shipments in Republic of india grew over 55 per cent in the start two months of 2020. Will demand to assess March and beyond for full touch on of coronavirus," Prabhu Ram, Head-Industry Intelligence Grouping (IIG), CMR, told IANS.
Apple iPhone 11 and XR continued to contribute the almost to the iPhone shipments in the get-go two months of 2020. The Cupertino-based iPhone maker has seen a dramatic shift in its fortunes in India since mid-2019, with increased 'Make in India' manufacturing giving the impetus required for iPhones.
"Apart from increased local manufacturing, Apple found favour with customers, with its prudent pricing and refined aqueduct strategies. In 2019, Apple tree's shipments grew 17 per cent (year-on-year), on the back of the successful iPhone 11, and the iPhone XR," Ram informed.
Apple is taking nascent steps in Republic of india market, specifically looking at not but its attractive domestic market simply rather as an export hub, aircraft iPhones to other markets, including Europe.
To recall, Apple supplier Wistron assembled low-end iPhone SE (now discontinued) and is now assembling iPhone 6S and iPhone 7 at its Bengaluru facility. The highest-selling iPhone XR is now being manufactured at Apple supplier Foxconn's facility in Sriperumbudur, Chennai.
For the calendar year 2019, Apple's India shipments grew by a healthy 17 per cent. Local manufacturing, prudent pricing and refined get-to-market strategies helped Apple achieve market success.
Meanwhile, the uber-premium smartphone segment (Rs 1 lakh and in a higher place) in India grew 23 per cent (yr-on-yr) in 2019 and Apple which really created the uber-premium segment in Republic of india, contributed 85 per cent of the shipments with iPhone 11 Pro and 11 Pro Max.
Given that the smartphone is an extension of 1"s lifestyle, today"s flush consumers, and mostly early tech adopters, are seeking the latest and the best. "For instance, Apple tree iPhone loyalists have embraced the latest iPhone xi Pro Max," Ram noted.
Thrust on manufacturing high-stop iPhones locally along with the first-e'er flagship retail store would give Apple a booster in the toll-sensitive smartphone market in 2020.
Source: https://beebom.com/apple-india-iphone-shipments-growth-2020/
Posted by: greenpuntore.blogspot.com
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